The Resurgence of Gavin Newsom: A Study in Image and Politics

In recent days, a rather intriguing photograph of California Governor Gavin Newsom has been making rounds on various social media platforms. The image captures him in a moment of contemplation, deeply engrossed in reading Toni Morrison’s acclaimed novel, Beloved. In this meticulously staged shot, Mr. Newsom’s focus appears unwavering as he engages with the text. His lips are subtly pursed, and his immaculate white shirt is neatly tucked into his tailored blue pants, showcasing a level of tidiness reminiscent of an Army cot. And let’s not overlook his hair—slicked back with a precision that brings to mind the iconic style of golden-era coach Pat Riley.

This particular image was originally shared on Mr. Newsom’s Twitter account two years ago, accompanied by the thought-provoking caption: “Reading some banned books to figure out what these states are so afraid of.” For Newsom, a politician known for his confrontational stance against Republican counterparts, even the act of reading can serve as a strategic and provocative gesture.

Since Donald J. Trump’s ascent to the presidency, the Democratic Party has been deeply engaged in a period of introspection and reevaluation. During this time, Mr. Newsom has found himself once again positioned by some social media users as a potential beacon of hope for the party—a democratic savior, if you will.

On platforms like Amazon, one can find “Gavin Newsom 2028” merchandise being sold for a mere $13, reflecting a growing enthusiasm among certain factions of the Democratic electorate. There is a palpable sense among these voters that Newsom, a white male politician who often resembles the archetype of “Generic President #1” from a fictional Netflix political drama, might possess the unique ability to resonate with demographic groups that the party has been struggling to maintain, particularly suburban women.