The Dallas Cowboys: A Broadcast Staple Despite Struggles
Cris Collinsworth, the renowned analyst for NBC’s “Sunday Night Football,” made headlines last year with a refreshingly candid remark about NFL broadcast scheduling. He shared a sentiment that resonated with many football fans and industry insiders alike: “If NBC had their choice, we would do 17 Dallas Cowboys games,” Collinsworth told “The Dan Patrick Show.” He added, “I’m not kidding. It doesn’t even matter what their record is. They could be 4-6, and we would take them. ‘You guys can take any game you want this week.’ ‘OK, we’ll take the Dallas Cowboys.’ It’s insanity, but it’s true. They draw the ratings.”
This statement underscores a long-standing truth in the world of sports broadcasting. The Dallas Cowboys have been a dominant force in NFL viewership for decades, consistently drawing large audiences. It’s no surprise that every network competes fervently for the opportunity to air as many Cowboys games as possible. Take this year’s broadcasting schedule, for instance:
- The Cowboys have secured a remarkable six prime-time slots for the 2024 season.
- They will also headline Fox’s late-afternoon Sunday window five times.
- On Thanksgiving Day, they will face off against the New York Giants in a highly anticipated late-afternoon game on Fox.
- Additionally, a crucial matchup against the Philadelphia Eagles will anchor CBS’ late-afternoon window this coming Sunday.
However, despite their prominent scheduling, the Cowboys are currently facing significant challenges. With a disappointing 3-5 record and starting quarterback Dak Prescott sidelined for several weeks, they are not exactly a must-watch team at the moment. The intrigue now lies in observing how long this downward trajectory will continue.
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