SFMOMA Launches Exhibition Connecting Sports and Art

Exploring the Intersection of Sports and Art at SFMOMA

As museums seek innovative ways to draw in a broader audience beyond the dedicated circle of art enthusiasts, the San Francisco Museum of Modern Art (SFMOMA) has embarked on an ambitious initiative. This week, the museum unveils a groundbreaking exhibition titled “Get in the Game: Sports, Art, Culture,” which is set to engage visitors through a universally appealing subject: sports.

Spanning over 13,000 square feet and occupying the entire seventh floor of the museum, this exhibition is the largest SFMOMA has ever curated. It showcases more than 150 diverse objects, including captivating paintings, striking sculptures, and evocative photographs—many created by former athletes. Additionally, the exhibition features innovative designs in sporting equipment and apparel. The central aim is to delve into the significant and often contentious role that sports play in American culture.

Katy Siegel, the museum’s research director and a curator of the exhibition, expressed the intent behind this endeavor: “We are genuinely aiming to connect with broader audiences and to make art resonate with more people. We want it to hold significance in the world akin to the way sports captivates individuals.” She further emphasized, “Our goal is to tap into the cultural energy surrounding sports to make art both meaningful and accessible.”

SFMOMA is also presenting six smaller exhibitions inspired by sports across other floors, including a dedicated showcase on the vibrant culture of skateboarding and another focusing on major international competitions like the Olympics.

To enhance the exhibition’s outreach, the museum enlisted Megan Rapinoe, the celebrated two-time World Cup champion, to contribute a foreword for the exhibition’s accompanying book. Additionally, Paige Bueckers, the standout star from the University of Connecticut basketball team, is featured in a promotional video.

Among the standout pieces on display are sports-themed creations from a collection designed by Virgil Abloh for Louis Vuitton, who tragically passed away in 2021. This exhibition promises to be a thought-provoking exploration of how sports and art intersect, inviting visitors from all walks of life to engage with both realms in a new and meaningful way.

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