Creating Influencers: Inside the Launch of Creator Method

Creating Influencers: The Birth of Creator Method

In August, the atmosphere within the event space of a hotel located in the vibrant Coconut Grove neighborhood of Miami was electric, reminiscent of first-day-of-school excitement mixed with the spirited vibes of a sorority initiation. The room was alive with approximately 50 women, predominantly in their 30s, who had dressed in coordinated outfits featuring neutral tones accented with bold pops of red. This fashion choice was inspired by the styling mood board they had received just a week prior.

Throughout the intensive five-hour session, these aspiring influencers engaged in various activities. They listened attentively to an informative panel discussion, participated in a lively Q&A session, and broke into small groups—similar to what one might experience at a traditional business conference. However, this gathering had a unique twist: it included a dedicated “content creation” hour, where attendees collaborated to produce videos and capture photos. The glow of ring lights illuminated the room as participants eagerly claimed their creative spaces, all driven by a common goal: to learn the art of influence.

This event marked the inaugural class at Creator Method, an innovative online academy for content creation founded by Valeria Lipovetsky, 34, and her husband, Gary Lipovetsky, 51. This new venture is an extension of their company, Valeria Inc., which underpins Ms. Lipovetsky’s flourishing career as a fashion and lifestyle influencer. On platforms like TikTok and Instagram—where she boasts 2.3 million and 1.8 million followers, respectively—she shares engaging reels showcasing her daily outfits, glimpses into the lives of her three sons, and snippets from her popular podcast, “Not Alone.” In this podcast, she converses primarily with female guests about themes surrounding relationships and wellness. Throughout her influencer journey, she estimates that her diverse social media brands have generated approximately $13.5 million.

Ms. Lipovetsky, who sported a chic pea-green dress and brought along her sons, Benjamin, 9, and Maximus, 5, was committed to imparting her strategies and insights to this cohort of enthusiastic women. Her school for aspiring influencers, launched in May, distinguishes itself by not having traditional coursework, examinations, or certification processes. Instead, the annual membership fee of $3,000 grants students access to a growing library of over 80 pre-recorded video lessons. Additionally, members benefit from weekly Zoom calls featuring the Lipovetskies and Rachel Ostro, the chief executive of Valeria Inc., as well as access to private group chats for community support.

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